Our Story

about us
Chetan Diamonds
At Chetan Diamonds, we believe that diamonds are more than just stones,they are timeless expressions of love, commitment, and life’s most cherished moments. Every piece of jewellery we craft embodies elegance, sophistication, and the stories of those who wear them.

Precious metals

Our values
Based in Surat, the heart of the global diamond industry, we are proud to be a fully integrated diamond jewellery brand. From ethically sourcing rough diamonds to cutting, polishing, and designing bespoke jewellery, every step of the process is carried out in-house. This ensures that every piece from Chetan Diamonds meets the highest standards of quality and craftsmanship while being made with ethically sourced diamonds.

Our philosophy
Our distinct business model allows us to bring luxury and affordability together. By selling directly from our manufacturing units and avoiding the overheads of retail stores, we pass on significant savings—up to 40%—to our customers. At Chetan Diamonds, you’re not just buying jewellery; you’re investing in the finest diamonds, backed by exceptional value and trust.

Chetan Diamonds
Anything less is
simply unaccepted

Our expertise
And where
we want to go.
Our expertise lies in creating breathtaking engagement rings, wedding bands, and custom diamond jewellery. Each design is a unique masterpiece tailored to reflect the personality and style of our clients. We offer a “Create Your Design” feature, empowering our customers to be part of the creative journey and craft jewellery as unique as their love story.

the foundations
Beautiful jewelry accessible to everyone
At Chetan Diamonds, we understand that purchasing diamond jewellery is a special experience. That’s why we ensure that every diamond and jewellery piece is certified by reputed independent laboratories, guaranteeing authenticity and quality. Our dedicated team of diamond experts is here to guide you in selecting the perfect diamond for your special moments.

We are passionate about making luxury jewellery accessible and effortless. Our online store offers a seamless shopping experience, allowing you to browse a wide range of diamonds and designs from the comfort of your home.
Let us be part of your journey, and together, we’ll create memories that last a lifetime.
To know more or get in touch with us, email us at Support@chetandiamonds.com.